Dr Helen Cripps conducts industry-based research across multiple sectors including maritime, electronic health, tourism and text mining. Helen’s research sits at the nexus of online media, technology adoption and innovation as it draws on her national and international network. Her research projects have covered industries in Australia, Slovenia, Croatia, Finland, Norway, Sweden, UK and USA.
Dr Cripps’s current research is focused on social media text mining and image sentiment analysis. Using text mining she is investigating the impact of online conversation on brand value and customer service. She lectures in a number of topics across the digital marketing, innovation and ebusiness contexts. Her industry research insights are valued and make her a sought after keynote speaker both nationally and internationally.